- Average conversion improvement of 15% over 6 months
- Ideal for both e-commerce and enquiry sites
- We test pages and elements of your site to
make them work better
- Proven success with both high
profile brands and SMEs
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Conversion Rate Optimisation (CRO)
The foundation of your marketing strategy is gaining visibility and generating traffic. But what happens once this traffic hits your site? We call the process of improving the performance of your site Conversion Rate Optimisation or CRO. You need to reward the people that have made the effort to visit your site with an enriching experience. You need to thank them for finding you and allow them the best possible opportunity to find what they want. They will return the favour by purchasing your products or signing up to your services. The HP Group CRO service makes sure that your site is both persuasive and also easy to use. Our CRO work is always effective and we always generate more business for our clients. We can guarantee it.
How HP Group Ensure Success – The 5 Pillars of CRO
- Technical Analysis
- HP Group start by performing a full technical analysis of your site. We don’t look at your site and make subjective comments; we follow the stats. This ensures that we work on the pages that will give you the best results first.
- Market Analysis
– HP group provide thorough research into your market. Who visits your site? What are they looking for? How could you improve your marketing message? We’ll tell you and take that into consideration before we make test recommendations
- Competitor Research
– HP Group delve into the market and analyse the performance of your competitors. How they differ from you. What they do well. What they don’t do well. From this we can isolate why your business is best and be sure to present this to your customers.
- Qualitative Analysis
– So, we’ve found out which pages don’t work, what your market want and how your competitors measure up. Now we look at how well you’re doing. Does your site say what it should? Is it easy enough to use? We’ll tell you.
- Test Recommendations
– We then make recommendations. But... we don’t tell you what we think will work best. We show you! We test every idea we have against the original by using testing tools to split the traffic. This means the most important part of your business can make the final decision as to what works best: your customers!
CRO – the fastest way to increase profits
Conversion Rate Optimisation (CRO) is the most exciting and fastest way to increase the money you generate through your site. We regularly see conversion rates jump by as much as double just by improving the performance of the site. What would double the business mean to you?
Call us or get in touch here and we’d be delighted to talk through this exciting area of the industry with you.