CRO Case Study: Tile Click

About TileClick

TileClick is one of the UKs leading online specialists in tile retailing. Since initially launching in 2004, TileClick has received several awards including The Tile Association ‘Best Website 2007’ award, the first of its kind. In 2007 and again in 2008, the website was updated to take on board developments in ecommerce and the tile retail industry.

The Challenge

TileClick wanted to improve on an already performing website and appointed HP Group as its CRO partner. This is a very competitive market, but due to our success, they have continued to work with us to increase Revenue.

The Results

Results show a massive 92% improvement in Revenue as a direct result of our testing.

Conversion Rate from 1.33% to 2.47%

Monthly Revenue from £59,097 to £114,338

"I was amazed by the increase in revenue as a result of Conversion Rate Optimisation testing run by HP Group. The changes to my site resulted in a 92% increase in revenue.

I was sceptical at first but HP Group were thorough and explained their testing process fully and the results are fantastic. Further testing is now the priority on my marketing budget"

Jeremy Turner, Managing Director, TileClick Ltd

How did small changes achieve such huge results? By using our process to test and let the customers decide:

Original:

Winner: 36.6% better than original