What is CRO?
Conversion Rate is the engine that drives your online business.
Pay Attention to it.
The better your conversion rate is the better EVERYTHING else becomes.
Revenue = X (SEO Visits + PPC Visits + Social Media Visits + Email Campaign Visits + Direct Visits)
Rv = X ( (NSrchVol * RpCT) + (PSrchVol * CT) )
Conversion Rate matters! All elements of your marketing spend become more cost-effective when your site works better.
We guarantee that we will improve your conversion rate by a minimum of 5% but we have in the past improved performance by up to 133%.
Imagine you doubled your conversion rate:
1000 visits x 1% = 10 sales
1000 visits x 2% = 20 sales
1000 visits x 3% = 30 sales
1000 visits x 4% = 40 sales
1000 visits x 5% = 50 sales
Same visits. More money. Lots more money.
Enquiry websites should have an average conversion rate of 3-6% - we aim for 11%.
eCommerce websites should have a conversion rate of at least 2.2% - we aim for 5-8%