SEO Case Study: www.Budget.co.uk

HP Group Ltd.’s Project for www.budget.co.uk

About Budget Rent a Car

Established in 1958, Budget Rent a Car is one of the world’s largest car rental brands. Its global network now includes more than 3,400 locations, operating a wide range of cars, trucks and vans in 128 countries.

Service provided: Search Engine Optimisation (SEO)

Background

Our partnership with Budget Car & Van Rental commenced in 2007 when the website was being severely penalised by Google and other major search engines as it was seen as being ‘non compliant’ to their systems. The only page recognised by the search engines was the home page and technically, the website was in a very poor state. The website was built in Lotus Domino, thought to be a difficult platform from which to build a robust search profile. The rigid architecture of the site had no SEO functionality whatsoever.

The Budget team tasked HP Group to gain page one positions in Google for a whole range of keywords, with prime focus around the lucrative airport business.

The approach

HP Group created a strategy to build a ‘Perfect SEO Page’ template that was totally search engine compliant in Lotus Domino. The Perfect Page format was tested on HP Group servers before being switched and tested live to the Aberdeen Airport page. Very soon after being cached by Google, this page rose to page one in the search engines. Budget and HP Group then created a phased approach for all of the other major pages in the website, switching them to the Perfect Page format over a period of three months. HP Group’s unique technical approach to SEO delivered excellent positions across the website.